Alternatives
Explain when buyers should choose you instead of common competitors.
Includes landing, alternatives, comparison, use cases, FAQ, pricing, and answer summary blocks.
Explain when buyers should choose you instead of common competitors.
Map product value to concrete customer situations and workflows.
| Page | AI answer role | Buyer intent |
|---|---|---|
| Comparison | Tradeoff extraction | High |
| FAQ | Direct answer snippets | Medium |
No. It adds answerability and schema on top of good SEO foundations.